In the eyes of your customers, you might have a dated and inefficient advertising strategy that’s really not captivating enough of their attention. Finding new ways to innovate with a competitive advertising
Continue readingThe greatest cost incurred by businesses is acquiring new customers. Especially during the early stages, customer acquisition is vital to a company's growth. It is because of this that cold prospecting
Continue readingNobody likes to admit that they have failed. This is especially true when it comes to your professional relationships. Sales positions are highly performance-based, so strong ambition is absolutely necessary
Continue readingMost businesses today are using email as their main channel of communication with their prospects and customers, and many of them have done so for years. Email has been tried, tested and proven to work,
Continue readingIf you are a marketer or a business owner, chances are, you’ve definitely heard about the many benefits of SMS text messaging. This communication strategy, commonly referred as “text messaging”,
Continue readingYou have a great product that solves a problem for your customer. That’s great! So how does customer experience enhance the use of that product? This is a very important question
Continue readingIf you have thought about using SMS text messaging in your business but haven’t because you’re not sure if it will appeal to your target audience, you’re not alone. In fact, that’s
Continue readingProspecting is a tough, yet crucial, piece of the sales lifecycle. When executed correctly, the prospecting phase can produce a healthy sales pipeline. On the other hand, poor prospecting
Continue readingThe long-time champion in the marketing world for cost-effectively driving sales and creating new revenue for businesses has been email - but not for long. There’s a very strong contender
Continue readingIf you’re one of the 50% of people who now prefer mobile apps over desktop, tablet and mobile web to consume content, then odds are you’ve probably purchased something on mobile.
Continue readingIn this day and age where mobile is dominating the digital landscape as the preferred device for consumers measured by usage time, it is vital for businesses to use SMS text messaging
Continue readingEven if you're not in the mobile space, own an app or have a cool idea for one, your business needs to go mobile right now in order to thrive not just survive.If
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