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Category Archives for Mobile Messaging
Comparing the Use of SMS and Email for Business Purposes
The use of SMS and email for business purposes has a long history. Texting and emailing both rose to popularity around the turn of the millennium, when improvements in networking and cellphone technology
Continue reading5 Reasons Text Messages Perform Better Than Email
Most businesses today are using email as their main channel of communication with their prospects and customers, and many of them have done so for years. Email has been tried, tested and proven to work,
Continue reading12 Best Practices for SMS Text Messaging
If you are a marketer or a business owner, chances are, you’ve definitely heard about the many benefits of SMS text messaging. This communication strategy, commonly referred as “text messaging”,
Continue readingText Purchasing Appeals To More Than Just Millennials
If you have thought about using SMS text messaging in your business but haven’t because you’re not sure if it will appeal to your target audience, you’re not alone. In fact, that’s
Continue readingWhy Text Messaging Is The New Email
The long-time champion in the marketing world for cost-effectively driving sales and creating new revenue for businesses has been email - but not for long. There’s a very strong contender
Continue readingHow To Decrease Mobile Cart Abandonment
If you’re one of the 50% of people who now prefer mobile apps over desktop, tablet and mobile web to consume content, then odds are you’ve probably purchased something on mobile.
Continue reading9 Ways Businesses Can Use Text Messaging For Marketing
In this day and age where mobile is dominating the digital landscape as the preferred device for consumers measured by usage time, it is vital for businesses to use SMS text messaging
Continue readingWhy Your Business Needs To Go Mobile To Thrive Not Just Survive
Even if you're not in the mobile space, own an app or have a cool idea for one, your business needs to go mobile right now in order to thrive not just survive.If
Continue readingHow To Increase Consumer Adoption of Your Product or Service
What good is it to win a round in the fight for consumer attention in the shift in digital media consumption to mobile just to fall short in the next round in the fight for consumer
Continue readingHow Much Will It Cost You To Gain Your Customer’s Attention On Facebook
Facebook is the #1 mobile app in the United States as of June 2017 measured by monthly active users and is used by 81% of all mobile app users. Facebook also has the highest amount
Continue readingHow Google and Facebook Are Dominating Mobile Consumer Attention – Until Now
With consumers preferring mobile as a device for content consumption, developers have been flocking to the mobile app marketplace.More app options at our fingertips mean more frequent
Continue readingHow Mobile Is Dominating The Digital Landscape
Over the recent years, there has been a clear shift in consumer consumption preference when it comes to devices.Mobile is now dominating the digital landscape in the United States measured
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