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How To Decrease Mobile Cart Abandonment

How to enhance the customer checkout experience

If you’re one of the 50% of people who now prefer mobile apps over desktop, tablet and mobile web to consume content, then odds are you’ve probably purchased something on mobile. You can safely bet the majority of your customers have also purchased something on mobile - hopefully from you.

Nonetheless, every mobile purchase made produces a different customer experience. The checkout experience is the most important part of the customer journey because this is where the transaction between the two parties takes place.

But for consumers, making a purchase is not as easy as you collecting the payment when they are presented with a different customized checkout experience every time they make a purchase online. This customization presents consumers with the challenge of a new learning curve and more decisions to be made, which leads to an increase in cart abandonment, frustration and lost sales.

“But I thought a customized checkout experience would make my business stand out” - nope, not necessarily. I’ll explain why in this blog so stay tuned.

Did you know 70% of shopping carts are abandoned before checkout? This is why simple is better. And with today’s short attention spans, this makes all the difference because 7% of your audience is lost for every second a page takes to load.

If your page takes more than 3 seconds to load, 40% of your customers will abandon your website. Yikes! That’s a lot of potential revenue.

Here’s the old mobile checkout experience step-by-step after your customers receives a link with your marketing campaign:

  • 1
    Customer clicks link to landing page
  • 2
    Waits for page to load
  • 3
    Clicks "Add To Cart" or "Buy Now" to continue
  • 4
    Adds payment info to make purchase
  • 5
    Clicks submit to confirm purchase
  • 6
    Waits for confirmation page to load
  • 7
    Receives purchase confirmation

Here's how the same checkout experience looks like:

Every step taken to complete a purchase presents a new opportunity for your customers to abandon cart and that is no bueno my friends. All this fragmentation, friction, and fatigue leads to a decrease in your conversions, sales, and revenue.

The result of this outdated mobile checkout experience is an average in-app conversion rate of only 2%.

If you’re a marketer like me or a business owner, then you’re always looking for new ways to increase your conversion rates because we know that is the best way to drive more sales and increase your bottom line. And as a result your clients and sales team will love you. We could all use a little bit of loving!

So how exactly can we simplify the customer experience? You do so by personalizing the checkout experience NOT customizing it. After all, this is where the money is made - at checkout.

We help businesses personalize the checkout experience by natively integrating into the world’s most widely used form of communication. By leveraging the consumer adoption of an app called Messages, we can tap into a potential reach of 4+ billion people worldwide.

There are no forms to fill out, no links to click, and no apps to download for your customers because we turn simple conversations into seamless transactions.

Here's how we enable your business to achieve this in 3-simple steps:

  • 1
    Concierge Approach - Personalized message is received 
  • 2
    Integrated Checkout and Payments - Transaction is triggered with a string of text (“BUY”)
  • 3
    Instant Gratification - Goods are delivered

Here's how the ReplyBuy checkout experience looks like:

As you can see, ReplyBuy enables businesses to remove fragmentation, reduce buyer friction, and fight app fatigue with a simple checkout experience proven to convert leads into customers and buyers into repeat-buyers. And it all happens in an average of 6 seconds per transaction. Now that’s a game-changer!

There’s no doubt that mobile is king based on total usage time when compared to other platforms and that your business needs to go mobile in order to thrive not just survive. But it is also happens to be the most efficient way to reach and sell to 4+ billion highly indoctrinated users worldwide. Now that’s a lot of new potential customers at your fingertips!

But how exactly does ReplyBuy stack up using a simple string of text to power purchases vs other mobile funnels using links?

Well, I’m glad you asked because here's how we stack up to everyone else:

SMS MARKETING 

WITH LINKS

ReplyBuy-Logo

Yup, that is so unfair. I know.

All you have to do is continue doing what you’re already doing - drive the same traffic but to a different funnel. The result is a 5x increase in conversions with little-added effort.

That’s a no-brainer if you ask me.

Here’s where you get started now. Thank me later.

Are you wondering how you can use ReplyBuy for your business? No problem! I’ve identified and written about 9 ways businesses can use text messaging for marketing.

P.S. We’ve already helped hundreds of businesses generate millions of dollars in new revenue. Our tried, tested, and proven checkout experience is also guaranteed to increase your overall audience engagement by 4x when compared to phone calls, email, and social.

Are you ready to experience ReplyBuy? Yes, I Want To Get Started Now.

About the Author Josue Sanchez

Josue Sanchez is the Head of Growth at ReplyBuy. When he’s not growing, he’s encouraging and empowering others to grow. You can often find him listening, studying, observing, and analyzing people to find out what they like and love, and how they think.

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